Here are two examples of the opening sentence, or lede, about the fictional situation above.

http://fbbcts.instructure.com/eportfolios/1616/Flagyl_Po_Dosing_Pediatric__Abbott__Antibiotics
http://eou.instructure.com/eportfolios/1729/What_Does_Danazol_Treat__AlphaPharma__Antiestrogens_WomenS_Health_

縺ゅ縺 メッセージ
In nine countries where this was explored, all said they preferred news from sources with no point of view.